Tuesday, February 13, 2018

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What Is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.



Digital Marketing means?

Digital Marketing is a vital part of the marketing mix. It has grown exceptionally in the past few years as more and more
firms are realizing the importance of good online presence.


Digital Marketing includes several advertising channels like SEO (Search Engine Optimization), email marketing (e-newsletters),
Social Media Optimization & marketing, Search Engine Marketing (e.g. Google AdWords)


Digital Marketing Modules


Search Engine Optimization (SEO)

At Optimist, Search Engine Optimization (SEO) services are assorted and substantial with the goal of maximizing online content visibility for our clients in the SERP’s (search engine results pages).


• Keyword/key phrase research for your target market
• Improve your online architecture so that its SEO friendly
• External/internal linking
• Link building

Digital Marketing
Social Media Optimization & Marketing (SMO & SMM)


Good Relationships build Great Brands and Social media is the acme
of customer and brand matchmaking.

•   Adding optimized content in the form of posts on social media platforms.

•  Constant engaging topics will make your audience catch up what’s new.

•  Developing factitious stories or current news related topics will create interests for your audience.

•  Social media marketing (SMM) utilizes social networking websites as a marketing tool.

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